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Digital Marketing Course

Course Content

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.


Introduction to Digital Marketing

Digital Marketing Overview

1. What Digital Marketing Exactly Is?
2. What is SEO (Search Engine Optimization)?
3. What is SERP (Search Engine Results Pages)?
4. What is SEM (Search Engine Marketing)?
5. What is SMO (Social Media Optimization)?
6. What is SMM (Social Media Marketing)?
7. What is Blogging & Purpose of Blogging?
8. What is Adsense & Affiliates?
9. What is Email Marketing?
10. What is Mobile Marketing?
11. What is Online Reputation Management?

Domain Registration Web Designing & Hosting

1. Website Designing & Hosting
2. What is HTML, PHP, CSS & Java Script
3. Different Qualities of Websites
4. Static & Dynamic Websites
5. Start Designing Websites
6. Purchasing Domain Names
7. Purchasing Web Hosting
8. Connecting Domain & Hosting
9. FTP Users & Using File Zila.
10. Domain Control Panels
11. Web Hosting Control Panels

Module III– Keyword Research with Google Keyword Planner

1. What are Keywords and Key phrases
2. Why Keywords are Important in SEO
3. What is Keywords Research
4. Why Keyword Research in Important in SEO
5. What is Google Keyword Planner
6. How to Use Google Keyword Planner
7. Analyzing Keyword Competition
8. Exact, Phrase and Broad Match in Keywords Research
9. Finding Best Keywords for Our Website.

Module IV - SEO (Search Engine Optimization) Course Details

1. On Page Optimization - SEO

Getting Started with Head Section
Understanding On Page SEO?
Domain Name Selection & URL Structuring
Head Section Optimization
Meta Tags Optimization
Optimizing Title Tags, Description Tags, Keywords Tags, Robots Tags
Optimizing Open Graph Tags
Redirection Tags
SEO Friendly Content Writing
Heading Optimization
Keyword Density, Keyword Spamming and Keyword Stuffing
LSI (Latent Semantic Indexing) Technique
Image Optimization Strategies
Link Optimization Strategies
Robots File Creation
XML Sitemap Creation
Sitemap Submissions
Alexa Integration

2. Off Page Optimization – SEO

What is Off Page SEO?
Why Off Page is Important?
What Are Backlinks?
Backlinks Creation Methods
Difference Between Do Follow and No Follow Backlinks
What is Google Page Rank
How To Increase Google Page Rank
Web Directory Submissions
Social Bookmarking
Article Writing & Submission
Press Release Writing & Submissions
Comment Writing
Guest Blogging
Classifieds posting
Forum Posting
Link Exchange (one way, two way and three way)
Search Engine Submissions
RSS Feeds

3. Search Engine Algorithms

1. What Are Search Engine Algorithms
2. Why Search Engine Create Algorithms
3. Google Panda Algorithm
4. Google Penguin Algorithm
5. Google EMD Algorithm
6. Google Humming Bird Algorithm
7. Google Caffeine Algorithm

Module V – Content Marketing

1. Understanding Content Marketing
2. Importance of content in Digital Marketing
3. Creating Fresh and Unique Content
4. Tutorials and Event Based Content Marketing
5. Content Spinning
6. Grammar Checker Tools
7. Duplicate Content Checker Tools
8. Images in Content
9. SEO friendly Content Writing

Module VI - SEO Tools

1. AHREFS – Website Analysis Tools
2. Backlinks Checker Tools
3. Moz Domain Authority
4. Moz Page Authority
5. Plagiarism Checker Tools
6. Automatic Sitemap Generator
7. SEO Toolbars
8. Google URL Submitter
9. Google Site command
10. Google Cache command
11. Google Link command

Module VII – Google Webmaster Tools

1. Understanding Google Webmaster Tools
2. Importance of Google Webmaster Tools.
3. Setting Up Google Webmaster Tools Account
4. Adding Websites to Google Webmaster Tools
5. Tracking the performance of website in Google Webmaster Tools
6. Tracking clicks, Impressions, site Position and CTR’s
7. Google Manual Penalties
8. Google Automatic Penalties
9. Using Google Link Disavow Tool
10. www and Non www website versions
11. GEO Targeting through GWT
12. Link Analysis through GWT
13. Internal Link Analysis through GWT

Module VIII – Google Analytics Tool

1. Understanding Google Analytics Tool
2. Why Google Analytics Tool is Important
3. Starting with Google Analytics Tool
4. Setup an account with Google Analytics Tool
5. Adding site to GAT
6. Tracking visitors through GAT
7. Location, Browser, OS and Device tracking through GAT
8. Real time and offline tracking through GAT
9. USE behavior tracking through GAT

Module IX - PBN Private Blogs Network

1. Understanding the concepts of PBN
2. Why and Why not to create a PBN
3. How to create a Private Blog Network
4. How to find Domains for a PBN
5. How to find hosting for a PBN
6. How to start building links with PBN

Module X – Google Business /Places Listing and GEO Targeting

1. What is Google Business?
2. How to get listed at Google Business Center?
3. Google Business Verifications
4. Setting Up your Business Profile in Google Places.
5. Setting Up Profile Pictures and Cover Photos in Google Business.
6. Creating Reviews in Google Places
7. Google Business Listing Optimization

Module XI - Search Engine Marketing (Google Adwords)

1. SEM Introduction
2. Understanding Google Adwords
3. Account Creation and Setup in Google Adwords
4. Campaign Management
5. Understanding Text, Display and Video Based Ads.
6. Sign-Up With Google Adwords
7. How to create PPC campaign
8. How to select Keywords for PPC Campaign
9. Creating ADs for your PPC Campaign
10. How to Manage bids in PPC Campaign
11. Creating Display Ads
12. Creating Text Ads
13. Creating Video Ads
14. Ad Extensions
15. Monitoring Clicks, Impressions and CTR’s in Adwords
16. Making Payments in Google Adwords

Module XII - Google Adwords Certifications

1. Google Adwords Exams Theoretical Preparation
2. Sign Up for Google Adwords Certifications

Module XIII - Email Marketing

1. What is Email Marketing?
2. How to Create HTML Looking Emails?
3. How to Send Thousands of Emails Instantly.
4. How to get Email List?
5. How to Save Your ID from Black Listing?

Module XIV - ORM - Online Reputation Management

1. What is ORM?
2. How to Manage ORM?
3. Creating Positive Reviews.
4. Optimizing Review Pages.

Module XV - Mobile Marketing

1. What is Mobile Marketing?
2. Sign-Ups With Mobile Marketing Sites?
3. Creating Mobile Marketing Campaigns
4. Collecting Database
5. Sending Bulk Messages

Module XVI- Social Media Optimization

1. What is Social Media (Basics)?
2. Why Social Media is Important for Online Promotion?
3. Different kind of Social Media and Networking Sites.


1.How to create a page on Facebook?
2.How to Promote your business on Facebook?
3.How to Increase likes for your Facebook page?
4.How to Add Facebook Fan Page On Your Website?
5.Difference in Facebook profile, page and groups.
6.How to Join Groups and Promote your business.

Google Plus

1. What Google Plus is?
2. How to Create Profiles on Google Plus?
3. Difference between Individuals and Company Profiles.
4. Why to Promote at Google Plus?


1. What is Twitter
2. Why Twitter is Important
3. How to Create a Twitter Business Page
4. How Tweet Like Professionals
5. How to Increase Twitter Followers
6. How to Twitter Page for Organic Search

You Tube

1. Why You Tube
2. How to Create Videos
3. Understanding Video Marketing
4. Link Building With You Tube

Module XVII – Blogging/ WordPress

1. What is Blogging
2. Purpose of Blogging
3. How to Blog
4. What is WordPress
5. &
6. How to Setup a Blog on WordPress
7. WordPress Themes
8. WordPress Plugins
9. Setting Up Navigations and Menus
10. WordPress Widgets
11. How to SEO of a WordPress Blog/ Website
12. Internal Linking in WordPress
13. WordPress site Backup

Module XVIII - Blog Monetization

1. What is Blog Monetization
2. Why to Monetize a Blog
3. Blog Monetization with Google Adsense
4. Blog Monetization with Affiliates

Module XIX – Google Adsense

1. Understanding Google Adsense
2. How to apply for Google Adsense
3. How to easily get Approved with Adsense
4. Difference between Text and Display Ads
5. Placing Advertisements on you Blog or Website
6. Custom and URL channels
7. Optimizing Google Adsense Ads for best performance
8. Allow and Add categories
9. Performance Reports
10. How to earn money with Google Adsense
11. Getting Cheques from Google Adsense

Module XX - Affiliates Marketing

1. Understanding Affiliates Marketing
2. Difference between Adsense and Affiliates
3. How Affiliates Marketing works
4. How to apply for Affiliates
5. Direct and In-Direct Affiliates Marketers
6. How to create coupons in Affiliates Marketing
7. How to Earn money with Affiliates Marketing
8. Applying as an affiliate at Amazon, Flipkart and other major Ecommerce websites
9. Optimizing Affiliates for best performance

Module XXI – Ecommerce Marketing

1. Understanding Ecommerce Marketing
2. Different Kind of Ecommerce Platforms
3. Major Ecommerce portals in India
4. How to Promote your Ecommerce Website

Module XXII – Lead Generation

1. What is Blog Monetization
2. Why to Monetize a Blog
3. Blog Monetization with Google Adsense
4. Blog

Module XXIII – Landing Pages

1. Understanding Landing Pages
2. Why Landing Pages are important
3. Creating Landing Pages
4. Landing Page Templates
5. Landing Page Analysis

Module XXIV – Freelancing

1. Understanding Freelancing
2. Freelancing Websites
3. Sign Up with Freelancing Sites
4. Getting Projects through freelance websites

Module XXV – Revision

Relax & Revise what you have learned at Delhi Courses
Solve Queries you have
Create Strategies for Your Future

End of the Course